What I learnt about sales while coaching TOT and COT financial advisors

What I learnt about sales while coaching TOT and COT financial advisors 🏆 

👉 also from CEOs leading organisations with 10,000 staff.

When you're pitching your product, if there’s no Buy-In, there’s no sale.

Advisor: "Here's the plan that can help you retire with $1M by X age. You should take Y and Z plans too. Ready to sign?"

Why most people's pitches fail 👇 

There is no buy-in from the person who wants the product.

Try this 👇 

Advisor: 

"So tell me, where do you see yourself when you're 40?"

"What does a comfortable retirement mean to you?"

"What does it take for you to make that dream, real?"

No belief shift = No need for change.

If we want people to buy into us, it is not about shoving them what we sell.

It's about helping them arrive at the answer for themselves. 

When they feel psychologically safe, 

Feel a sense of autonomy,

Take OWNERSHIP,

See you as a GUIDE to get them a TRANSFORMATION,

... Then they will buy.